Copy That Delivers
Labster ebook
For Labster, I turned a 42-page research deck into The Confidence Effect by reading and interpreting the findings, building an outline, writing copy, collaborating on design, and revising to produce a polished ebook. I also created the LinkedIn launch campaign, including announcement posts, social copy, and an accompanying infographic, translating research into a clear, cohesive, multi-format story.
Labster Video
This 60-second video distills Labster's entire brand vision, from messaging to naming. I developed the script as lead copywriter, working closely with the Labster, Theo Darling, and Bowen teams through executive interviews and storyboarding. Theo Darling produced the video directly from my script for Labster.
Labster Case Study
This case study highlights how Labster partnered with Northside High School to improve student engagement and learning outcomes using virtual lab simulations. I translated educator insights, implementation details, and measurable results into a clear, story-driven case study designed to support sales, marketing, and educator trust.
Labster Home Page & Copy Bank
Labster’s home page includes copy from an in-depth copy bank I wrote including headlines, subheads, taglines, and more. It also includes a dedicated section featuring efficacy studies and key findings I curated from over 40 research and case studies.
Soul Society Yoga Website
This personal passion project was the culmination of 15 years of both writing and yoga experience. I developed the wireframe and messaging for Soul Society, then collaborated with my colleague, Susanna Bost on web design.
Soul Society Yoga: Class Concept, Research, Copy & Campaign
When members requested a strength class that didn't fit our yoga brand, I used survey and attendance data to shape a new class called Grounded Strength. I lead concept, naming, and copy, then tested it through summer pop-ups and campaigns. It launches in the fall four times a week after outperforming our regular classes.
Erickson Tribune
Through resident and staff interviews, I craft human-centered stories that blend narrative storytelling and editorial strategy. For the past 20 years, I have written these long-form feature articles for the Erickson Tribune, highlighting the people, programs, and culture within Erickson Senior Living communities across the country.
Blackboard
Unite Landing Page
When COVID-19 forced schools to close in March 2020, educators around the country needed a remote learning solution—fast. Blackboard quickly pivoted to provide this solution, called Blackboard Unite. My client contacted me on April 6 to write a landing page and copy bank. By April 13, they launched the site.
Salesforce B
log
Salesforce hosts an inspiring podcast sharing stories from their clients’ successes that may help other organizations. I turned these podcasts into blog posts for salesforce.org.