For 20+ years, I’ve written the words that turn browsers into buyers for software brands like Salesforce and Blackboard, and for the wellness business I founded and run myself.
My Background
I write copy that’s built to convert, tested against real results, and never a word longer than it needs to be.
Since 2005, I have worked with companies such as Erickson Senior Living, Labster, Blackboard, Salesforce, HSS, Everfi, and RNL.
In 2020, I opened a yoga studio and have directed its marketing efforts to:
Grow revenue an average of 25% YoY
Increase unique client visits by 49% and total client visits by 36% through SEO, campaigns, and engagement
Improve lead conversion rate by 80% through sales strategy and nurture flows
Achieve 60% average email open rates across lifecycle campaigns
B.A., Communications, French
2000 – 2004, Virginia Tech
Copywriter, Assistant Editor
2005 – 2008, Erickson Senior Living
Manager
2008 - 2011, Wellness House of Annapolis
Freelance Writer and Editor
2011 - Present
Owner
2020 - Present, Soul Society Yoga
I believe that marketing messaging can be unique, succinct, powerful, and beautiful.
“Julia takes the time to truly understand the essence of a project and its goals along with her client’s passion. This effort shows in her beautiful and distinguished writing that will set any brand apart.”
